It’s time to become more than ‘just a VA’.

Virtual assistant stepping past a “just a VA” sign and confidently walking into a strategy-driven path — symbolising the shift to expert positioning, aligned growth, and premium client work.

Book your 1:1 strategy call and transform your Virtual Assistant business.

You don’t need more advice, you need a game plan

You’ve built your business with heart, skill, and serious work ethic, but now you’re feeling stuck, underpaid, or like you’re always hustling for the next client......

Most Virtual Assistants are following outdated advice that doesn't reflect the reality of today’s online business space.

Overwhelmed virtual assistant staring at her laptop, surrounded by money worries, marketing confusion, and unclear tasks — representing the stress of undercharging, scattered advice, and unclear positioning.

You’ve probably heard things like:

“Pick a niche.” (But then what?) 

“Charge what you’re worth.” (Confusing at best.)

“Post more on socials.” (To crickets.)

You don’t need more noise. You need strategy, positioning, and confidence that attracts the right clients to you.

That’s where I come in.

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What 45 minutes of real strategy looks like

This is a focused, no-nonsense session designed to help you get clarity and start signing clients. Here’s what the call will look like:

We’ll talk about with where you’re at now

You’ll tell me what’s going on, what you’ve tried, what’s not working, and what you want to be happening in your business.

Two women reviewing a roadmap together — representing strategic business guidance and clear direction for virtual assistants ready to grow with intention.

We’ll uncover what’s getting in the way

Together, we’ll identify where the disconnect is between you and your ideal clients. 

Virtual assistant pointing to a board with a speech bubble, heart, and growth chart — symbolising clear messaging, values-led communication, and business growth.

We’ll get specific about what to change

I’ll give you tailored feedback and simple, strategic tweaks you can make today.

Confident virtual assistant walking forward on an upward path with sparkles and smiley faces — symbolising aligned growth, happy clients, and business momentum.

You’ll leave with a clear next step

No more guessing. You’ll walk away knowing exactly what to focus on to attract and sign clients in a way that actually works.

The details…

  • Time: 45mins

  • Format: Microsoft Teams

  • Expectations: 45 minutes with my eyes on your business

  • Outcomes: Clear next steps

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Meet your coach

Hey, I’m Jana.

I’ve walked this path, tackled the challenges, and now I’m here to help you.I know what it’s like to feel invisible online. I was posting, tweaking my offers, trying to “add more value,” and still it was crickets.

So I’ve been where you are.

Stuck in the cycle of doing all the things but struggling to sign consistent, high-paying clients. What changed for me? I stopped focusing on what I thought I should be doing, and started focusing on what actually matters to clients.

That shift, from self-focused to client-focused, changed everything.

Jana Newman, VA business coach helping virtual assistants become high-value executive assistants and attract premium clients

Now, I help Virtual Assistants like you do the same.

I bring strategy, clarity, and real talk to our sessions, so you’re not left second-guessing yourself. You’ll get honest feedback, practical steps, and a fresh perspective grounded in experience. This isn’t about being louder or doing more. It’s about being client-focused with your message, your offers, and how you show up. I’m here to help you make those shifts with confidence.

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Everything you need

(and nothing you don’t)

Mentor guiding a virtual assistant uphill with supportive partnership — symbolising expert guidance, clarity through business challenges, and collaborative growth.

Support from someone who gets it

I’ve been where you are, and I know how to help you move forward with confidence.

Confused virtual assistant holding puzzle pieces, guided by a mentor using a magnifying glass — representing strategic clarity that turns scattered effort into aligned client attraction.

Clarity on why your current efforts aren’t converting

Get honest feedback and insight into what’s not working, and why clients aren’t converting.

Virtual assistant confidently following a clear, step-by-step path toward aligned clients — leaving behind guesswork and embracing strategic messaging, connection, and growth.

A clearer path to signing clients without the guesswork

You’ll finally understand what makes a client say yes, and how to guide them there confidently.

Virtual assistant looking into a mirror and seeing a confident, empowered version of herself — symbolising mindset shift, self-recognition, and owning expert value.

Mindset and Confidence 

Helping you to ditch the self-doubt, own your value and show up as an Expert online.

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What you will (and won’t) learn

This is your space to cut through the noise and get straight to what works - for your business, your goals, and your voice.

Bold checkmark icon inside a box with a sparkle — representing clarity, confident decisions, and taking aligned action in your VA business.

What I will help you do

  • Get clear on your positioning, messaging, and offer.

  • Build real confidence in your pricing and value.

  • Create a content strategy that works for you.

  • Show up like the expert you already are. 

Bold X icon inside a box — representing misaligned strategies, red flags, or outdated advice that no longer serves your VA business.

What I don’t do for you

  • Promise overnight results – organic growth takes time.

  • Do your marketing for you.

  • Recommend cookie-cutter tactics that don’t feel right.


FAQS - Read before you book

  • 45 minutes.

  • Yes, you’ll get a link to download the recording. If you don’t want to be recorded and just take notes during the session, that’s totally fine too.

  • Just fill out the questions in the Calendly link when you book. That’s it - no prep required.

  • If you opt in, I’ll send you the recording link and a transcript after the session.

  • Yes use your sessions within 3 months of purchase.

  • One reschedule per session is allowed.

  • No refunds for unused sessions.

Your Investment

1 session taster

A 45 minute deep dive into a single area of your business that you need help with.

Positioning, strategy, mindset... you choose!

$147 AUD

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Best Value

3 session bundle

My eyes on your business over 3 x 45 minute sessions. We'll work on your positioning, content strategy, offers and mindset.

$297 AUD

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You’ve done the hustle. Now do the strategy.

This is your moment.

You can build a business that signs clients consistently, without burning yourself out or second-guessing every move.

All it takes is a fresh perspective, a solid strategy, and support from someone who’s been where you are…… and knows how to help you move forward.

The Business Strategy Session is your shortcut to clarity.

No-nonsense advice with real and actionable insight into what’s keeping you from signing clients and what to do about it.

Whether you’re booking one call to get unstuck fast, or choosing the 4-session pack to build real momentum, this is the support you’ve been looking for.

You don’t have to figure this out alone.

Let’s do it together.

Two women in a strategy session mapping out a clear business path — representing expert guidance, aligned client strategy, and actionable next steps for virtual assistants.
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Still not sure if this is the right fit?

No pressure - Lets connect on LinkedIn, I’d love to hear more about where you're at.